Explore the 2024 Pool Services Market Research in the United States

The U.S. pool maintenance and cleaning services market was valued at USD 8.08 billion in 2023 and is projected to grow to USD 10.33 billion by 2029, reflecting a compound annual growth rate (CAGR) of 4.17% during the forecast period. This growth is driven by advancements in pool technology, the increasing adoption of sustainability practices, and the rising popularity of subscription-based pool services. The residential segment dominates the market, as pools are increasingly seen as a desirable amenity, with homeowners aiming to create resort-like experiences at home. The demand for services such as pool water testing, chemical balancing, and disinfection is particularly prominent, growing at a CAGR of 4.99% during the forecast period.

The market is characterized by a mix of established global players and smaller regional companies, with key players including Pentair plc, Fluidra S.A., and Hayward Holdings Inc. These companies leverage technological innovation and strong distribution networks to maintain a competitive edge. Opportunities in the market include the growing demand for custom maintenance plans and subscription-based services, as well as the adoption of advanced pool technologies. However, challenges such as high costs, specialized expertise, and seasonal fluctuations must be addressed to fully capitalize on these opportunities.

The U.S. pool maintenance and cleaning services market was valued at USD 8.08 billion in 2023 and is projected to grow to USD 10.33 billion by 2029, reflecting a CAGR of 4.17% during the forecast period. This growth is driven by several factors, including advancements in pool technology, the increasing adoption of sustainability practices, and the rising popularity of subscription-based pool services. The residential segment dominates the market, as pools are increasingly seen as a desirable amenity, with homeowners aiming to create resort-like experiences at home.

The demand for services such as pool water testing, chemical balancing, and disinfection is particularly prominent, growing at a CAGR of 4.99% during the forecast period. This growth is fueled by increasing health awareness, the rising number of pools, and the growing trend of residential pools designed to mimic luxury resort experiences. The in-ground pool segment also dominates the market, as these pools are considered long-term investments that enhance property value.

The U.S. pool maintenance and cleaning services market is a dynamic and growing industry, driven by increasing demand for residential and commercial pools, technological advancements, and heightened awareness of pool safety and maintenance. To better understand this market, we can segment it based on design type, service type, and end-user segments. Below, we analyze these segments in detail, compare their characteristics, and evaluate their potential and challenges.

Key Segments

1. By Design Type:

   • In-Ground Pools: This segment dominates the market, accounting for the largest share. In-ground pools are considered long-term investments, often increasing property value. They require significant site preparation, excavation, and maintenance, making them more complex to manage than above-ground pools. The demand for in-ground pools is rising in both residential and commercial spaces, particularly in hotels and resorts.
   • Above-Ground Pools: These pools are typically more affordable and easier to install. While they are less expensive to maintain, they still require regular cleaning and chemical balancing. The market for above-ground pools is growing due to their affordability and ease of installation.

2. By Service Type:

   • Routine Pool Cleaning: Includes debris removal, filter cleaning, and general upkeep. This is a basic service required by all pool owners.
   • Pool Water Testing, Chemical Balancing, and Disinfection: This segment is growing at a CAGR of 4.99%, driven by increasing health awareness and the rising number of pools. Chemical balancing is particularly important for both residential and commercial pools.
   • Pool Equipment, Fittings, and Accessories Maintenance: Focuses on the repair and upkeep of pool equipment such as pumps, filters, and heaters. This segment is essential for ensuring the longevity and functionality of pools.

3. By End-User:

   • Residential: This segment holds the largest market share, driven by the growing popularity of backyard pools. Homeowners are increasingly investing in pools to create resort-like experiences at home, particularly in sunnier regions.
   • Commercial: Includes hotels, resorts, and public pools. The demand for pool maintenance services in this segment is rising due to increasing tourist visits and the need for stringent safety and hygiene standards.

Segment Comparison

Analysis of Potential and Challenges

1. In-Ground Pools:

   • Potential: This segment is highly lucrative due to its association with property value enhancement and long-term investment. The growing demand in commercial spaces, such as hotels and resorts, further boosts its potential.
   • Challenges: The high cost of installation and maintenance can be a barrier for some customers. Additionally, the complexity of in-ground pool maintenance requires specialized expertise.

2. Above-Ground Pools:

   • Potential: The affordability and ease of installation make this segment accessible to a broader audience. The market is growing as more middle-income homeowners invest in pools.
   • Challenges: Above-ground pools are often perceived as less durable and aesthetically appealing, which may limit their growth potential.

3. Chemical Balancing Services:

   • Potential: This segment is witnessing significant growth due to increasing health awareness and the rising number of pools. The demand for chemical balancing is particularly strong in commercial spaces.
   • Challenges: The need for regular and precise chemical balancing requires skilled professionals, which can increase operational costs for service providers.

4. Residential Segment:

   • Potential: The residential segment dominates the market, driven by the growing popularity of backyard pools and increasing disposable incomes. Homeowners are willing to invest in high-quality maintenance services.
   • Challenges: The seasonal nature of pool usage in certain regions can lead to fluctuating demand for maintenance services.

5. Commercial Segment:

   • Potential: The commercial segment is growing due to increasing tourist visits and the need for stringent safety and hygiene standards in hotels and resorts.
   • Challenges: The high standards required for commercial pools can increase operational costs and require specialized expertise.

The U.S. pool maintenance and cleaning services market is highly fragmented, with a mix of established global players and smaller regional companies. These players cater to both residential and commercial segments, offering a range of services from routine cleaning to advanced chemical balancing and equipment maintenance. Below is an overview of the key players in the industry, their characteristics, strengths, and weaknesses.

Key Players

1. Pentair plc

   • Strengths: Strong brand recognition, extensive product portfolio, and technological innovation in pool equipment and maintenance solutions.
   • Weaknesses: Higher pricing compared to smaller regional competitors, which may limit its appeal to budget-conscious customers.

2. Fluidra S.A.

   • Strengths: Global presence, advanced automation solutions, and a focus on energy-efficient pool systems.
   • Weaknesses: Limited penetration in smaller regional markets within the U.S..

3. Hayward Holdings Inc.

   • Strengths: Strong reputation for reliability, innovative pool cleaning technologies, and a wide distribution network.
   • Weaknesses: Dependence on the residential segment, which may limit growth in commercial markets.

4. Maytronics Ltd

   • Strengths: Specialization in robotic pool cleaners, high-quality products, and strong customer loyalty.
   • Weaknesses: Premium pricing may deter cost-sensitive customers.

5. Waterco Limited

   • Strengths: Diverse product range, focus on sustainability, and strong presence in both residential and commercial segments.
   • Weaknesses: Limited brand recognition in the U.S. compared to competitors like Pentair and Hayward.

6. Poolwerx Corporation Pty. Ltd.

   • Strengths: Franchise model allows for rapid expansion, strong focus on customer service, and flexible pricing options.
   • Weaknesses: Reliance on franchisees may lead to inconsistent service quality.

7. Anthony & Sylvan Pools Corporation

   • Strengths: Expertise in custom pool design and installation, strong regional presence, and high customer satisfaction.
   • Weaknesses: Limited focus on maintenance services compared to competitors.

8. America's Swimming Pool Co.

   • Strengths: Nationwide coverage, strong focus on routine pool cleaning, and competitive pricing.
   • Weaknesses: Limited technological innovation in pool maintenance solutions.

9. American Pool Enterprise

   • Strengths: Specialization in commercial pool maintenance, strong relationships with hospitality clients, and expertise in chemical balancing.
   • Weaknesses: Limited presence in the residential segment.

10. Pool Troopers LLC

    • Strengths: Strong regional presence in the southern U.S., focus on customer retention, and flexible service plans.
    • Weaknesses: Limited geographic reach compared to national competitors.

Market Share

The U.S. pool services market is dominated by the residential segment, which accounts for the largest share due to the high number of residential pools. Around 8% of U.S. households own a swimming pool, driving demand for maintenance services. While specific market share data for individual companies is not readily available, the market is characterized by a mix of large players like Pentair and Hayward, which dominate the equipment segment, and smaller regional companies that focus on maintenance services.

Players Comparison

Analysis

The competitive landscape of the U.S. pool services market is shaped by several key trends. First, the residential segment dominates due to the increasing popularity of backyard pools, driven by rising disposable incomes and a focus on home improvement. Second, the commercial segment is growing, fueled by the post-pandemic recovery of the tourism and hospitality industry, which has led to increased demand for pool maintenance in hotels and resorts.

Larger players like Pentair and Hayward leverage their technological advancements and strong distribution networks to maintain a competitive edge. However, smaller regional companies thrive by offering personalized services and flexible pricing, which appeal to budget-conscious customers. The market is also witnessing a shift towards automation and sustainability, with companies like Fluidra and Waterco leading the charge in energy-efficient solutions.

The U.S. pool maintenance and cleaning services market is shaped by several key trends that are driving its growth and evolution. One of the most significant trends is the increasing adoption of smart pool technology, which includes automated cleaners, remote monitoring systems, and self-regulating chemical dispensers. These innovations enhance efficiency and convenience, appealing to both residential and commercial pool owners . Another critical trend is the growing emphasis on health and safety awareness, particularly in water testing, chemical balancing, and disinfection services. This is driven by rising concerns about waterborne illnesses and the need for safe swimming environments .

The residential segment continues to dominate the market, fueled by homeowners seeking to create resort-like experiences in their backyards. This trend is particularly strong in sunnier regions, where pools are seen as a desirable amenity for relaxation and entertainment . Additionally, the tourism and hospitality industry is contributing to market growth, as hotels and resorts invest in routine pool maintenance to attract tourists and ensure compliance with safety standards . These trends highlight a growing demand for convenience, safety, and luxury across both residential and commercial sectors.

The demographic profile of the U.S. pool services market is primarily driven by residential homeowners, who account for the largest share of the market. Approximately 8% of U.S. households own a swimming pool, with middle to upper-income families being the primary demographic . These homeowners, particularly in sunnier regions, view pools as a desirable amenity for relaxation and entertainment, driving demand for maintenance services . The rise in disposable incomes among working professionals has further fueled investments in home improvement activities, including pool construction and maintenance.

The commercial segment, particularly hotels and resorts, also plays a significant role in driving demand for pool services. The tourism and hospitality industry has seen substantial growth post-COVID-19, with an 8% increase in the number of hotels in 2022 . This growth has led to increased usage of pools, necessitating regular maintenance to ensure safety and cleanliness for guests. The dual demand from residential and commercial segments underscores the importance of tailored services to meet the needs of diverse demographics.

The decision-making process for consumers in the U.S. pool maintenance and cleaning services market typically begins with identifying the need for professional services, often driven by the complexity of tasks such as chemical balancing and equipment upkeep. Consumers evaluate local service providers based on reliability, expertise, and responsiveness, with price sensitivity playing a significant role in the final decision . Many companies offer flexible pricing options to cater to varying budgets, which helps attract a broader customer base .

Key drivers of purchasing behavior include health awareness, with consumers prioritizing water safety and chemical balancing services, particularly in residential spaces . Convenience is another critical factor, as consumers value services that minimize the effort required for pool upkeep. Additionally, home improvement trends are fueling the construction of residential pools, thereby increasing the need for maintenance services .

Behavioral patterns reveal that residential customers dominate the market, driven by the growing popularity of backyard pools, particularly in sunnier regions. Homeowners are increasingly seeking to create resort-like experiences at home, which has led to higher demand for chemical balancing and water testing services . Companies are responding by emphasizing expertise and safety compliance to build trust with customers, ensuring long-term customer retention.

The U.S. pool maintenance and cleaning services market is subject to various regulations aimed at ensuring safety, water quality, and consumer protection. Key regulations include health and safety standards set by the Centers for Disease Control and Prevention (CDC) and local health departments, which mandate proper chemical balancing, disinfection, and water testing to prevent waterborne illnesses . Additionally, commercial pools in hotels and resorts must comply with the Americans with Disabilities Act (ADA) to ensure accessibility .

The regulatory environment significantly influences market entry and competition. Companies must invest in training and equipment to meet stringent safety and water quality standards, which can act as a barrier for smaller players . However, established players with expertise in compliance and safety regulations can leverage this as a competitive advantage . For consumers, these regulations ensure safer and cleaner pool environments, fostering trust in professional pool maintenance services.

The regulatory landscape presents both risks and opportunities. Non-compliance with safety and accessibility standards can lead to legal liabilities and reputational damage . However, companies that prioritize adherence to regulations can differentiate themselves by offering high-quality, compliant services, particularly in the growing commercial sector . The increasing focus on health awareness and chemical balancing in residential pools also opens new revenue streams, further driving market growth.

The U.S. pool maintenance and cleaning services market is significantly influenced by macroeconomic factors. With approximately 8% of U.S. households owning swimming pools, the demand for services such as chemical balancing and water testing is driven by increasing health awareness and the rising number of pools, particularly in residential and commercial spaces1. However, the market faces challenges from economic volatility, including supply chain disruptions, economic downturns, and labor shortages. Economic instability may lead consumers to cut discretionary expenses, such as pool maintenance, potentially reducing revenue for service providers1. Additionally, rising costs for parts, equipment, and chemicals due to supply chain issues could increase service costs for pool owners, further impacting the market1.

Regional economic variations also play a role in shaping the market. In-ground pools, which are considered long-term investments and add value to properties, dominate the market, particularly in commercial spaces where larger pools require more maintenance1. Regions with higher tourism activity, such as resort-heavy areas, may see increased demand for pool maintenance services due to higher pool usage1. The aging pool infrastructure in the U.S. is another significant driver for the market, as older pools require more frequent maintenance to prevent malfunctions and extend their lifespan3.

Economic trends indirectly influence technological advancements in the pool maintenance industry. Rising costs and labor shortages may drive companies to adopt more efficient technologies, such as automated cleaning systems or advanced water testing equipment, to reduce operational expenses and improve service delivery1. Additionally, the increasing demand for chemical balancing and water testing could spur innovation in pool maintenance chemicals and testing tools, ensuring safer and more efficient pool management1.

The U.S. pool maintenance and cleaning services market is witnessing significant technological advancements, particularly in the areas of pool water testing, chemical balancing, and disinfection. These services are growing at a CAGR of 4.99%, driven by increasing health awareness and the rising number of pools in both residential and commercial spaces1. Technologies enabling precise water testing and chemical balancing are becoming essential, especially as consumers focus on maintaining safe and hygienic pool environments. Additionally, the aging pool infrastructure in the U.S. is driving demand for advanced equipment, fittings, and accessories maintenance technologies3.

The market features a mix of established players and regional companies, with many focusing on leveraging technology to enhance service reliability and customer satisfaction2. Competitors are adopting technologies for automated water testing systems, smart chemical dosing devices, and predictive maintenance tools to differentiate themselves. These innovations help reduce manual labor, improve accuracy, and extend the lifespan of pool equipment. However, smaller regional companies often face challenges in adopting advanced technologies due to higher costs and supply chain volatility1.

Technological advancements are reshaping the market by enabling more efficient and cost-effective pool maintenance solutions. For instance, automated systems reduce the need for frequent manual interventions, appealing to both residential and commercial pool owners1. This shift is also influencing consumer behavior, as pool owners increasingly prioritize long-term investments in in-ground pools, which require advanced maintenance technologies1. However, economic downturns and labor shortages remain challenges, potentially limiting the adoption of these technologies1.

The U.S. pool maintenance and cleaning services market is driven by increasing health awareness, rising pool ownership, and growing tourism. Consumers prioritize services like pool water testing, chemical balancing, and disinfection, particularly in residential spaces, where 8% of households own a swimming pool1. Residential pool owners seek a resort-like experience at home, fueling demand for maintenance services1. In the hospitality sector, routine pool cleaning is in high demand due to rising tourism and the construction of hotels and resorts4.

Consumer feedback highlights the importance of tailored services in both residential and commercial segments. Residential customers focus on chemical balancing and water testing to maintain safe and clean pools, reflecting growing health awareness1. Meanwhile, hotels and resorts prioritize luxurious and stylish pools to attract tourists, necessitating regular maintenance to ensure safety and cleanliness4. Companies that emphasize expertise, safety compliance, and customer-centric offerings are well-positioned to capitalize on the growing demand in the U.S. pool maintenance market2.

Improvement suggestions for service providers include enhancing chemical balancing services, developing customized packages to cater to varying budgets, and highlighting best practices and safety regulations to build trust and differentiate from competitors3. Overall, consumer feedback underscores the importance of tailored services in both residential and commercial segments, driving the market's upward trajectory.