Unlocking Opportunities in Outdoor Gardening Services Market in United States 2024

The US outdoor gardening services market is a thriving segment within the broader landscaping industry, with a market size valued at approximately USD 22 billion in 2024, projected to grow to USD 27.4 billion by 2030, at a compound annual growth rate (CAGR) of 4.5%. This growth is driven by increasing demand for residential and commercial landscaping services, fueled by urbanization, sustainability initiatives, and the expansion of construction projects. The commercial segment, accounting for over 30% of the market, is particularly influential due to corporate investments in green spaces. Key players like TruGreen and BrightView Landscapes dominate the competitive landscape, offering comprehensive services ranging from lawn care to landscape design. Opportunities abound in sustainable practices, such as xeriscaping and smart irrigation systems, as well as in the growing demand for therapeutic landscapes and outdoor living spaces.

The US outdoor gardening services market is a significant contributor to the global landscaping industry, with a market size of approximately USD 22 billion in 2024. This figure is expected to grow at a CAGR of 4.5%, reaching USD 27.4 billion by 2030. The market's growth is driven by several factors, including the increasing emphasis on property value enhancement, sustainability, and the rising popularity of outdoor living spaces. Residential gardening services, particularly lawn care and garden design, account for a substantial portion of the market, driven by homeowners seeking to improve curb appeal and create functional outdoor areas. The commercial segment, which includes landscaping for corporate offices, retail spaces, and public areas, holds over 30% of the market share, driven by corporate investments in green spaces and sustainability initiatives. Additionally, technological advancements, such as smart irrigation systems and automated lawn care, are attracting both residential and commercial clients, further fueling market growth.

The US outdoor gardening services market is highly segmented, with divisions based on type of service, end user, application, and distribution channel. Below is a detailed analysis of these segments:

By Type of Service

• Landscape & Garden Design: Focused on creating aesthetically pleasing and functional outdoor spaces, this segment is driven by the demand for customized and innovative designs.
• Construction & Landscape Management: Involves the physical construction and ongoing management of landscapes, catering to both residential and commercial clients.
• Gardening Maintenance: Includes routine tasks like mowing, trimming, and irrigation system maintenance, which are essential for maintaining well-kept outdoor spaces.
• Landscape Enhancements: Focuses on upgrading existing landscapes with features like patios, lighting, and eco-friendly elements, driven by the desire for premium outdoor living spaces.

By End User

• Residential: Homeowners seeking to enhance property value and outdoor living spaces. This segment is experiencing significant growth, driven by younger households and the trend of extending indoor living spaces to the outdoors.
• Commercial: Businesses and institutions investing in landscaping for aesthetic and environmental benefits. This segment holds the largest market share, driven by corporate sustainability initiatives.
• Others: Includes community gardens, urban green spaces, and horticulture production, which are gaining traction due to increasing environmental awareness.

By Application

• Residential Gardening: Driven by homeowners' desire for curb appeal and functional outdoor areas, this segment is the fastest-growing, particularly among younger households.
• Commercial Gardening: Includes landscaping for corporate offices, retail spaces, and public areas, driven by corporate investments in green spaces and sustainability initiatives.
• Urban Gardening: Focused on green spaces in urban environments, often emphasizing sustainability and environmental benefits.

By Distribution Channel

• B2B: Direct sales to businesses and institutions, particularly in the commercial segment.
• Retail Outlets: Sales through garden centers and home improvement stores, catering to residential clients.
• Online Sales: A growing segment due to the convenience of e-commerce, particularly for purchasing gardening tools and equipment.

Segment Comparison

The following table compares the characteristics of the key segments:

Analysis of Potential and Challenges

Residential Segment

• Potential: The residential segment is experiencing significant growth, driven by younger households and the increasing popularity of outdoor living spaces. Homeowners are investing in landscaping to enhance curb appeal and create functional areas for leisure and entertainment.
• Challenges: The ability to pay varies widely among homeowners, particularly in regions with lower income levels. Additionally, the demand for low-maintenance and sustainable solutions may require service providers to adapt their offerings.

Commercial Segment

• Potential: The commercial segment dominates the market, accounting for over 30% of the market share. This is driven by corporate investments in green spaces and sustainability initiatives, particularly in urban areas with high concentrations of commercial buildings.
• Challenges: Competition is intense, with large corporations and small businesses vying for market share. Additionally, commercial clients often demand customized solutions, which can increase operational complexity.

Urban Gardening Segment

• Potential: Urban gardening is an emerging segment with strong growth potential, fueled by the rising urban population and increasing environmental awareness. Cities like New York and Los Angeles are leading the way in promoting green spaces for environmental and recreational purposes.
• Challenges: Funding can be a barrier, as urban gardening projects often rely on grants or community support. Additionally, space constraints in urban areas may limit the scope of projects.

Landscape Enhancements Segment

• Potential: This is the fastest-growing segment, driven by the demand for premium outdoor features like patios, lighting, and eco-friendly lawns. Both residential and commercial clients are willing to invest in these upgrades to enhance property value and functionality.
• Challenges: High upfront costs and the need for specialized expertise may limit accessibility for some clients. Service providers must also stay ahead of trends to meet evolving customer preferences.

The U.S. outdoor gardening services market is highly competitive, with a mix of large corporations and small businesses vying for market share. The industry is dominated by a few key players who have established strong brand recognition and extensive service offerings. Below is an overview of the core players, their characteristics, advantages, and disadvantages.

Key Players in the Industry

1. TruGreen

   • Strengths: TruGreen is one of the largest lawn care companies in the U.S., offering comprehensive services such as lawn maintenance, pest control, and tree and shrub care. Its national presence and strong brand recognition give it a competitive edge.
   • Weaknesses: High pricing and mixed customer reviews regarding service quality could limit its appeal to cost-conscious consumers.

2. BrightView Landscapes

   • Strengths: BrightView specializes in commercial landscaping, providing services like landscape design, installation, and maintenance. Its focus on large-scale projects and sustainability practices positions it well in the commercial sector.
   • Weaknesses: Limited presence in the residential market compared to competitors like TruGreen.

3. The Davey Tree Expert Company

   • Strengths: Known for its expertise in tree care and arboriculture, Davey Tree offers specialized services such as tree trimming, removal, and health assessments. Its reputation for quality and safety is a significant advantage.
   • Weaknesses: Higher costs associated with specialized tree care services may deter budget-conscious customers.

4. Asplundh Tree Expert Co.

   • Strengths: Asplundh is a leader in utility vegetation management, providing tree trimming and removal services for power lines and infrastructure. Its niche focus ensures steady demand from utility companies.
   • Weaknesses: Limited diversification into residential or commercial landscaping services.

5. Belgard

   • Strengths: Belgard is a leader in hardscaping, offering high-quality pavers, retaining walls, and outdoor living solutions. Its innovative designs and durable products are highly regarded.
   • Weaknesses: Primarily a product supplier, Belgard relies on partnerships with landscaping companies for installation services.

6. Hunter Industries

   • Strengths: Hunter Industries is a leader in irrigation technology, offering smart irrigation systems that appeal to environmentally conscious consumers. Its focus on water efficiency aligns with sustainability trends.
   • Weaknesses: Limited direct involvement in landscaping services, as it primarily supplies equipment.

7. SiteOne Landscape Supply

   • Strengths: As a leading supplier of landscaping products, SiteOne provides tools, plants, and materials to both residential and commercial clients. Its extensive distribution network is a key strength.
   • Weaknesses: Reliance on third-party contractors for service delivery.

8. American Lawn & Landscape

   • Strengths: This company offers a wide range of residential and commercial landscaping services, including lawn care, design, and maintenance. Its regional focus allows for personalized service.
   • Weaknesses: Limited national presence compared to larger competitors.

9. Lawn Doctor

   • Strengths: Lawn Doctor specializes in lawn care services, including fertilization, weed control, and pest management. Its franchise model ensures consistent service quality.
   • Weaknesses: Limited offerings beyond lawn care, which may restrict its appeal to customers seeking comprehensive landscaping services.

10. Grounds Maintenance Service

    • Strengths: This company focuses on commercial and institutional clients, providing services like groundskeeping and seasonal maintenance. Its expertise in large-scale projects is a key advantage.
    • Weaknesses: Limited presence in the residential market.

Market Share

The U.S. landscaping services market holds a dominant position globally, accounting for 47.55% of the North American market share in 20243. While specific market share data for individual companies is not provided, TruGreen and BrightView are widely recognized as market leaders due to their extensive service offerings and national presence. The residential segment is experiencing significant growth, driven by homeowners' increasing investment in outdoor aesthetics and property value9.

Players Comparison

The table below compares key metrics of the top players in the U.S. outdoor gardening services market:

Analysis

The competitive landscape of the U.S. outdoor gardening services market is shaped by several key trends. First, the emphasis on sustainability and eco-friendly practices is driving demand for services like xeriscaping, native plant integration, and smart irrigation systems7. Companies like Hunter Industries and BrightView are well-positioned to capitalize on this trend due to their focus on water efficiency and sustainable landscaping.

Second, the residential segment is experiencing significant growth, fueled by homeowners' desire to enhance property value and create functional outdoor living spaces9. This trend benefits companies like TruGreen and Lawn Doctor, which specialize in lawn care and maintenance services. However, the market remains highly fragmented, with small businesses competing alongside large corporations.

Finally, technological advancements, such as automated lawn care and smart irrigation systems, are reshaping the industry by improving service efficiency and attracting tech-savvy consumers8. Companies that invest in these technologies, like Hunter Industries, are likely to gain a competitive advantage.

The U.S. outdoor gardening services market is experiencing significant growth, driven by several key trends. One of the most prominent trends is the rising demand for residential landscaping, particularly among younger households. Homeowners are increasingly investing in outdoor spaces to enhance property value, create functional living areas, and improve curb appeal. This trend is supported by the growing popularity of decorative gardens and sustainable practices, such as organic gardening and water-efficient systems89.

Sustainability and eco-friendly practices are also shaping the market. Consumers are increasingly adopting water-efficient irrigation systems, native plant integration, and xeriscaping, especially in water-scarce regions like California71. Technological advancements, such as smart irrigation systems and robotic lawnmowers, are further driving market growth by improving efficiency and attracting tech-savvy customers21.

Urban greening and outdoor living are additional trends influencing the market. Cities like New York and Los Angeles are promoting green spaces for environmental and recreational purposes, while homeowners are integrating indoor and outdoor living spaces through features like patios and outdoor kitchens56. These trends are expected to continue driving market expansion in the coming years.

The outdoor gardening services market in the United States is primarily driven by younger households and urban populations. Millennials and younger generations are increasingly engaging in gardening and lawn care activities, driven by health consciousness and a desire for self-sufficiency in food production7. This demographic shift is further supported by the rising popularity of decorative garden designs and sustainable practices, such as organic gardening and water-efficient systems7.

Urban residents, particularly in states like Florida, California, and New York, are also significant contributors to market demand. These areas have the highest concentration of landscaping businesses, driven by the need for green spaces in densely populated urban environments7. Homeowners across various income levels are investing in landscaping services to enhance property value and create functional outdoor living spaces8.

The demographic characteristics of the market significantly influence purchasing behavior. Younger households, particularly millennials, are driving the adoption of sustainable and eco-friendly landscaping practices, such as xeriscaping and native plant integration7. This trend is further supported by the growing emphasis on health and wellness, which has led to increased demand for therapeutic landscapes and functional outdoor spaces8.

Consumer purchasing behavior in the U.S. outdoor gardening services market is heavily influenced by the desire to enhance property aesthetics and functionality. Homeowners and businesses typically begin by identifying their needs, such as improving curb appeal, creating functional outdoor living spaces, or adopting sustainable practices. They then evaluate service providers based on expertise, reputation, and the ability to deliver eco-friendly solutions. The final decision often hinges on the perceived value, including cost-effectiveness and long-term benefits like property value appreciation7.

Several factors drive purchasing behavior in this market. Aesthetic appeal and property value are key motivators, with consumers prioritizing services that enhance the visual appeal and market value of their properties9. Sustainability is another critical driver, as increasing environmental consciousness has led to a preference for water-efficient systems, organic gardening, and native plant integration7.

Convenience also plays a significant role, with busy lifestyles driving demand for professional maintenance services, including automated lawn care and smart irrigation systems8. Additionally, the growing interest in health and wellness has led to increased demand for therapeutic landscapes, such as meditation gardens, reflecting a shift toward health-conscious consumer behavior8.

The residential segment dominates the market, driven by homeowners' focus on outdoor aesthetics and food gardening1. However, the commercial segment also holds a significant market share, with businesses investing in landscaping to enhance corporate spaces and promote sustainability10. Technological adoption is another key trend, with consumers increasingly using advanced tools like lawnmowers and smart irrigation systems to maintain their outdoor spaces efficiently9.

The outdoor gardening services market in the United States is influenced by a variety of regulations at federal, state, and local levels. Key regulations include environmental protection laws, water usage restrictions, and zoning ordinances. For instance, in water-scarce regions like California, regulations such as xeriscaping mandates and drought-resistant planting requirements are prevalent5. Additionally, the use of pesticides and fertilizers is regulated under the Federal Insecticide, Fungicide, and Rodenticide Act (FIFRA), ensuring safe and environmentally friendly practices1.

Regulations significantly impact market entry, competition, and consumer protection. Water usage restrictions in drought-prone areas necessitate specialized services like xeriscaping, creating a niche market for businesses with expertise in sustainable practices5. These regulations can act as barriers to entry for smaller firms lacking the resources to adapt. On the other hand, they also foster innovation, as companies invest in eco-friendly technologies like smart irrigation systems to comply with regulations and attract environmentally conscious consumers1.

The regulatory environment presents both risks and opportunities. Risks include compliance costs and the potential for reduced profitability due to stringent water and chemical usage regulations5. However, opportunities abound for businesses that can leverage regulatory requirements to differentiate themselves. Companies offering sustainable landscaping solutions, such as native plant integration and water-efficient systems, are well-positioned to capitalize on the growing environmental consciousness among consumers7.

The regulatory framework not only ensures environmental sustainability but also fosters economic opportunities within the outdoor gardening services sector. For example, the emphasis on sustainable practices drives demand for advanced technologies like smart irrigation systems, which in turn boosts revenue growth in the gardening market10. Moreover, regulations promoting green spaces contribute to increased property values and enhanced urban aesthetics, further stimulating market growth9.

The U.S. outdoor gardening services market is significantly influenced by macroeconomic trends and regional economic variations. The market is thriving, with a strong emphasis on residential and commercial investments in outdoor spaces. Homeowners and businesses are increasingly prioritizing property value enhancement, aesthetic appeal, and sustainability, which are key drivers of market growth8. The rise in health and wellness trends has also spurred interest in therapeutic landscapes, such as meditation gardens, further boosting the market8. Additionally, technological advancements, including smart irrigation systems and automated lawn care, are attracting customers and contributing to the market's expansion8.

Regionally, states like Florida, California, and New York lead in the number of landscaping businesses, driven by high demand for residential and commercial outdoor spaces7. In regions with water scarcity, such as California, practices like xeriscaping and drought-resistant plants are particularly popular5. Urban areas like New York and Los Angeles emphasize green spaces for environmental and recreational purposes, further promoting market growth5. These regional differences highlight the adaptability of the market to local economic and environmental conditions.

Economic trends are also shaping the market, with a growing focus on sustainability leading to increased adoption of eco-friendly practices, such as water-efficient systems and native plant integration7. The rise in urban greening initiatives and home improvement projects has bolstered demand for landscaping services8. The maintenance services segment, including lawn care and irrigation, is a key driver of market growth, as it preserves and enhances outdoor spaces1. These trends are expected to sustain market expansion in the coming years.

The U.S. outdoor gardening services market is witnessing a surge in technological advancements, particularly in smart irrigation systems and automated lawn care. These innovations are driven by the growing demand for sustainable and efficient landscaping solutions. Smart irrigation systems optimize water usage by adjusting irrigation schedules based on real-time weather data and soil moisture levels, aligning with the increasing environmental consciousness among consumers8. Automated lawn care tools, such as robotic lawnmowers, are also gaining traction, offering convenience and precision in maintaining well-manicured lawns9. These technologies not only enhance operational efficiency but also cater to the rising preference for eco-friendly practices, such as xeriscaping and drought-resistant plants, especially in water-scarce regions like California5.

The competitive landscape in the U.S. landscaping market is shaped by the adoption of advanced technologies by both large corporations and small businesses. Key technologies include smart irrigation systems, which are widely adopted due to their ability to reduce water waste and operational costs, making them a preferred choice for both residential and commercial clients10. Automated lawn care equipment, such as robotic lawnmowers and bush trimmers, are increasingly popular, offering precision and reducing labor costs9. Eco-friendly solutions, such as native plant integration and organic gardening, are becoming a competitive edge for companies aiming to attract environmentally conscious consumers7.

Technological advancements are reshaping the market structure by enabling service providers to offer more efficient and sustainable solutions. For instance, the integration of smart irrigation systems has led to a shift in consumer preferences toward water-efficient landscaping, particularly in regions facing water scarcity5. Additionally, automated lawn care tools are appealing to busy homeowners who seek low-maintenance outdoor spaces1. These innovations are also driving demand for skilled workers, as the industry requires expertise to operate and maintain advanced technologies1.

The U.S. outdoor gardening services market is experiencing robust growth, driven by a strong consumer focus on enhancing outdoor aesthetics and functionality. Homeowners are increasingly investing in landscaping services to improve curb appeal, create functional outdoor living spaces, and boost property values9. This trend is further supported by the growing emphasis on health and wellness, with consumers seeking therapeutic landscapes such as meditation gardens and green spaces for relaxation8. Additionally, environmental consciousness is shaping consumer preferences, with a surge in demand for sustainable practices like water-efficient systems, organic gardening, and native plant integration7.

In the residential sector, key drivers include home improvement, outdoor aesthetics, and property value enhancement. Popular services include lawn care, garden design, seasonal planting, and the creation of outdoor living spaces such as patios and decks9. Consumers in this sector prefer functional outdoor spaces, therapeutic gardens, and decorative designs. However, challenges such as high costs and seasonal demand fluctuations persist5.

In the commercial sector, urban greening, eco-friendly designs, and corporate sustainability goals are the primary drivers. Popular services include landscape design, installation, and maintenance of green spaces in urban areas10. Consumers in this sector prioritize sustainable practices, water-efficient systems, and native plant integration. However, competition from large corporations and water scarcity in regions like California pose significant challenges5.

To address these challenges and capitalize on opportunities, companies should adopt sustainable practices, expand service offerings to include therapeutic garden designs and outdoor living spaces, leverage technology such as automated lawn care and smart irrigation systems, and target urban areas with high demand for green spaces571. By aligning with consumer preferences for aesthetically pleasing, functional, and sustainable outdoor spaces, companies can gain a competitive edge in this evolving market3.